mass customization

Open design, hacking, sharing, co-creation is becoming truly fashionable and therefore valuable to corporations and advertising agencies. A characteristic example is
the mass customization of sportswear. Frontrunner NIKE launched its NIKEiD service campaign back in 1999. It was a blank canvas for almost anyone to fill, and simultaneously a crowdsourced market study for the ad agencies working for the sportswear manufacturer. What does the average 17-year-old Asian sweatshop employee think about this book?

mass customization contents in Open Design Now:

DESIGN AND GOVERNMENT / BERT MULDER

Governmental institutions are challenged to use design and open design as a strategic tool. Bert Mulder addresses issues of participation and quality, and suggests how a government could develop a system that would include information, tools, methods and a set … Continue reading

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DESIGN LITERACY: ORGANIZING SELF-ORGANIZATION / DICK RIJKEN

The position of knowledge and expertise is changing radically, particularly in relation to how design literacy is affected when confronted with digital tools and media. Dick Rijken analyses design literacy on three levels – strategic, tactical, and operational – and … Continue reading

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DO IT WITH DROOG / ROEL KLAASSEN, PETER TROXLER

Renny Ramakers talks about Droog’s latest project Downloadable Design, about making money, designing for the masses, the development of the design profession, and Droog Design’s recent experiments and research in sustainability, local production, co-creation, upcycling and collective revitalization of the … Continue reading

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THE BEGINNING OF A BEGINNING OF THE BEGINNING OF A TREND / PETER TROXLER

This portrait of open designer Ronen Kadushin reveals his vision of ‘opening’ industrial design and putting the designer firmly back in the centre of the design process. It tells of successful examples of Ronen’s design practice – the Hack Chair, … Continue reading

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THE GENERATIVE BEDROCK OF OPEN DESIGN / MICHEL AVITAL

A shift in communications infrastructure is an important factor in how open design has taken shape and the possibilities it offers. It is a transition from the ‘internet of things’ to the things of the internet. Michel Avital analyses the … Continue reading

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Mass customization

NikeID_interface_jonathans-copy

Open design, hacking, sharing, co-creation is becoming truly fashionable and therefore valuable to corporations and advertising agencies. A characteristic example is the mass customization of sportswear. Frontrunner NIKE launched its NIKEiD service campaign back in 1999. It was a blank … Continue reading

Posted in visual index | Tagged | 160 Comments