Open design, hacking, sharing, co-creation is becoming truly fashionable and therefore valuable to corporations and advertising agencies. A characteristic example is the mass customization of sportswear. Frontrunner NIKE launched its NIKEiD service campaign back in 1999. It was a blank canvas for almost anyone to fill, and simultaneously a crowdsourced market study for the ad agencies working for the sportswear manufacturer. What does the average 17-year-old Asian sweatshop employee think about this book?
SELECT YOUR MODEL …
CHOOSE FROM A WIDE RANGE OF COLOURS …
ADD THE JUICY DETAILS …
AND ORDER! ➝ THE BEGINNING OF A BEGINNING OF THE BEGINNING OF A TREND / PETER TROXLER
NIHILIZT ➝ REDESIGNING DESIGN / JOS DE MUL
JUST DO IT: WWW.NIKEID.COM OR WATCH IT AT WWW.FLICKR.COM/GROUPS/NIKE-ID