Paulo Hartmann

As the environmental crisis grows ever more urgent, an awareness of ecological values is spreading. Overtly eco-friendly trends run rampant in corporate communications and marketing, plastering buzzwords like ‘sustainability’ all over every conceivable campaign and industry. Despite the hype, the growing eco-consciousness is a truly interesting movement that deserves attention for its simplicity, as well as the reutilization processes it inspires. DIY is good, but DIWAMS – ‘Do It With Already Made Stuff’ – is infinitely better.

Some Brazilian co-design pioneers have been promoting DIWAMS methodology for quite some time. Augusto Cintrangulo is a good example. 1 His Volcano project creates toys, musical instruments and games from wear-resistant and long-lasting packaging, delaying its entry into the garbage cycle.  RECYCLING In addition, this post-consumer packaging project includes workshops where children and adults learn how to build the products. Thanks to Augusto’s innovative, well-designed building process, no glue or stamps are used in the assembly of most of the planes, animals, cars and toy figures.

After creating tons of toys and a fully developed methodology with this innovative process, Augusto has now created a new project, Banco Sinuoso (Winding Bench), 2 built from the unused pieces of MDF spares from furniture manufacturers that use FSC-certified wood. Banco Sinuoso recently won bronze at the Prêmio Senai-SP Excellence Design Awards, exhibiting at the Senai-SP Design Show 2010 hosted by FIESP, the São Paulo Federation of Industries, and Senai-SP, the São Paulo branch of the National Service for Industrial Training. Banco Sinuoso is a modular system that can be used in public spaces. The modules are made from FSC-certified wood and finished with a water-based varnish. 3

Another Brazilian eco-designer who has successfully applied the DIWAMS concept is Eduardo Pereira de Carvalho, a businessman that built the flotation system for his boat from 2040 recycled  RECYCLING PET bottles. 4 Both designers view the educational layer of their projects as an intrinsic and crucial aspect, and frequently give workshops and lectures in local communities.

It would seem that DIY  DIY culture and open source are not the only trends that will guide the following Industrial Revolution. The DIWAMS concept, ‘Do It With Already Made Stuff’,  REMIX deserves due consideration here as well. DIWAMS design not only adds new recyclable material – which is a basic principle these days, almost mandatory – but also emphasizes re-using what is already there.

  1.  www.volcano.tk, volcanoecodesign.vilabol.uol.com.br
  2. www.designenatureza.com.br/catalogo09
  3. www.principemarcenaria.com.br/Produto.aspx?cod=4 - http://premiodesign.sp.senai.br/PDF/catalogo.pdf
  4. www.projetomegapet.com.br  - www.treehugger.com/files/2005/09/wip_eduardo_de.php
This entry was posted in case and tagged , , , . Bookmark the permalink.

Comments are closed.